ETHAN
McAULAY

Hi! I’m a copywriter and brand editor based in Bangkok. I like words, and using them effectively.

I help brands work out what they want to say, and how they want to say it.

I’ve written ads, white papers, policies, websites, scripts, tag lines, captions, manifestos, treatments, and editorial for all kinds of brands, organisations, and projects. Like TikTok, Wonderfruit, Carabao, MHD Asia, Eke Panuku, AVANI, Cape + Kantary, CHAVANA, Coinweb, and heaps more.

Starting with a brand’s identity, story, tone of voice, and targets, I create the right communication strategy and content that you, customers, investors, and partners everywhere will understand—and connect with.

If you’ve got something to say, but don’t know how to say it, I can help.